March 14, 2018
Einstein, the face of Focus Factor
by Bryan Schubert
When you think of Einstein, what’s the first word that springs to mind? Most likely that word is ‘genius’. Einstein was universally renowned for his scientific theories that changed the way we understand the world.
So how did Albert Einstein, the infamous scientist become the face of Focus Factor, America’s #1 Brain Health Supplement?
Focus Factor’s highly recognized Einstein commercial was the brainchild of SVP of Sales & Marketing, Al Baumeler. Al stated that “Einstein represents someone who maximized his cognitive abilities. Focus Factor is a product that is shown to improve your cognitive abilities, specifically, your memory, concentration and focus, as a result, we felt it was an ideal pairing – become your own Einstein.” In addition, “Einstein is widely discussed in books, articles, schools, and TV. In fact, there is even a show about him called Genius on the National Geographic channel.”
So what makes Focus Factor’s patented formula so unique and effective? The 52-ingredient Original formula is clinically tested and the study showed that adults who took the original Focus Factor® as directed for six weeks improved their memory, concentration and focus. A 44% increase in memory recall - from 4.5 words to 6.5 words - was experienced after only six weeks of using the original Focus Factor®.* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent disease including adhd or alzheimer's.